The Institute’s mission includes research to benefit the field of outdoor theatre. We have conducted national attendance surveys since 1965, and the surveys have expanded to include information such as operating budgets, ticket sales and detailed marketing budgets. The data is aggregated by a professional statistician and organized by type of theatre as well as in an overview of the entire industry.
2017 Reports
2017 Attendance Summary and Budget
2017 Detailed Attendance Report
2016 Reports
2016 Attendance Summary and Budget
2016 Detailed Attendance Report
2016 Religious Play Attendance
2015 Reports
2015: Attendance Summary and Budget
2015 Detailed Attendance Report
2015 Religious Play Attendance
2014 Reports
2014 Summary: Attendance and Budget
2014 Detailed Attendance Report
2014 Religious Play Attendance
2014 Variety Theatre Attendance
2013 Reports
2013 Summary Attendance and Budget Data
2013 Itemized Attendance Report
2012 Reports
2012 Comprehensive Attendance Report
2012 Attendance: History Drama Detail
2012 Attendance: Shakespeare Festival Detail
2012 Attendance: Religious Drama Detail
2012 Attendance: Variety Theatre Detail
2012 Audience Survey Results (ppt format)
2011 Reports
2011 Attendance Report and Trends (doc format)
2011 Attendance Report and Trends (pdf format)
2011 Avg. Ticket Prices (xls format)
2011 Shakespeare Festival Attendance Report
2011 Religious Attendance Report