Attendance Reports

The Institute’s mission includes research to benefit the field of outdoor theatre. We have conducted national attendance surveys since 1965, and the surveys have expanded to include information such as operating budgets, ticket sales and detailed marketing budgets. The data is aggregated by a professional statistician and organized by type of theatre as well as in an overview of the entire industry.

2017 Reports

2017 Attendance Summary and Budget

2017 Detailed Attendance Report

2016 Reports

2016 Attendance Summary and Budget

2016 Detailed Attendance Report

2016 Shakespeare Attendance

2016 History Play Attendance

2016 Religious Play Attendance

2016 Variety Attendance

2015 Reports

2015: Attendance Summary and Budget

2015 Detailed Attendance Report

2015 Shakespeare Attendance

2015 History Play Attendance

2015 Religious Play Attendance

2015 Variety Attendance

2014 Reports

2014 Summary: Attendance and Budget

2014 Detailed Attendance Report

2014 Shakespeare Attendance

2014 History Play Attendance

2014 Religious Play Attendance

2014 Variety Theatre Attendance

2013 Reports

2013 Summary Attendance and Budget Data

2013 Itemized Attendance Report

2013 Shakespeare Theatre Data

2013 History Drama Data

2013 Religious Drama Data

2013 Variety Theatre Data

2012 Reports

2012 Final Attendance Report

2012 Comprehensive Attendance Report

2012 Attendance: History Drama Detail

2012 Attendance: Shakespeare Festival Detail
2012 Attendance: Religious Drama Detail

2012 Attendance: Variety Theatre Detail

2012 Audience Survey Results (ppt format)

2011 Reports

2011 Final Attendance Report

2011 Attendance Report and Trends (doc format)

2011 Attendance Report and Trends (pdf format)

2011 Avg. Ticket Prices (xls format)

2011 Shakespeare Festival Attendance Report

2011 Religious Attendance Report

2011 Musical & Non Musical Attendance Report

2011 Historical Attendance Report