Schedule

Take a Look at What SETC Did for Our 2017 Outdoor Theatre Conference Program

Tuesday, October 17, 2017

  • 6:00 PM – 7:00 PM | WELCOME, INTRODUCTION & DINNER
    Southern Barbeque
    Welcome: Betsey Horth, SETC/IOT Executive Director; Brandon Smith, IOT Chair
  • 7:00 PM – 9:00 PM | ROLL CALL & COMPANY EXCHANGE
    Traditional sharing of successes and challenges from the past year.
    Facilitator: John Russell, Montford Park Players Managing Director and CEO
  • 9:00 PM | IOT TRIBUTE
    “How the IOD Began”
    A video featuring Mark Sumner. Remembering Mark Sumner & Hazel Robinson.
    Presenter: Susan Phillips, Assistant to the Director of SRAPAS the performing arts series at East Carolina University

Wednesday, October 18, 2017

  • 8:45 AM – 9:00 AM | AGENDA CHECK-IN
    Morning focus on finances. Afternoon delves into creating theatre on location.
    Check in: Betsey Horth
  • 9:00 AM – 10:20 AM | ALTERNATIVE REVENUE SOURCES
    Whether front-of-house sales, off-site sales, or adding “value” to the experience, we’ll discuss what’s hot now and what income generators have stood the test of time.
    Presenters: Brandon Smith, Tecumseh CEO; David Thomas, ART Station President and Artistic Director
  • 10:20 AM – 10:35 PM | GOOGLE GRANTS MINI SESSION
    Making Google work for your theatre: grant paid advertising.
    Presenter: Clay Thornton, SETC Marketing Manager
  • 10:45 AM – 11:45 PM | DATA IS THE NEW CREATIVE
    How to best report the numbers for grants; Where to get those numbers; How not to lose your mission while seeking grants.
    Presenter: John Tissue, Cherokee Historical Association Executive Director, Unto These Hills Producer
    Introduction: Philenia Walkingstick,
    Unto These Hills Associate Artistic Director
  • 12:00 PM – 12:30 PM | Travel to Serenbe Community
    Serenbe General Store, 10642 Serenbe Ln, Palmetto, GA 30268
  • 12:45 PM – 1:45 PM | LUNCH & DIALOGUE TABLES
    Serenbe General Store, Pre-ordered
    IOT leaders host table conversations to continue discussion on topics chosen from the previous evening’s Company Exchange.
    Table Hosts: Lance Culpepper, The Lost Colony; John Russell, Montford Park Players; Marina Hunley-Graham, Unto These Hills
  • 2:00 PM – 3:00 PM | DESIGNING FOR SITE-SPECIFIC THEATRE
    Outdoor workshop presented on location where the artist has blended the art of theatre to fit the environment.
    Presenter: Joel Coady, Serenbe Playhouse Designer and Production Manager, Atlanta Jewish Academy Technical Director, Actor, Director
    Introduction:
    Ryan Oliveti, Serenbe Playhouse Artistic Associate
  • 3:00 PM – 4:45 PM | CARAVAN TOUR OF SERENBE PLAYHOUSE
    Founder and Executive Artistic Director Brian Clowdus and Artistic Associate Ryan Oliveti present the history and evolution of Serenbe Playhouse on a Caravan Tour of its theatre sites. Don’t forget to dress comfortably and in layers for this walking journey.
  • 4:45 PM – 5:30 PM | HAPPY HOUR
    The Inn at Serenbe, Cash Bar
  • 5:30 PM – 7:00 PM | AWARDS DINNER
    The Inn at Serenbe
    The prestigious Mark R. Sumner Award will be presented to an individual who has made major contributions to the field of outdoor theatre. It is a highly guarded secret until the announcement!
    The Scott Parker Award will recognize an exceptional volunteer within the Serenbe Playhouse outdoor theatre community.
    Welcome: Betsey Horth
    Introductions: Tiza Garland, SETC President
    Presenters: Lance Culpepper; John Russell; Brandon Smith
  • 7:00 PM – 7:15 PM | Travel to Theatre Location
  • 8:00 PM | THE SLEEPY HOLLOW EXPERIENCE
    Enjoy Serenbe Playhouse’s popular Halloween play.

Thursday, October 19, 2017

  • 8:00 AM – 8:45 AM | BREAKFAST & DISCUSSION
    Dig deep into The Sleepy Hollow Experience with a casual Q&A with Brian Clowdus and Ryan Oliveti.
    Facilitator: Tiza Garland
  • 9:00 AM – 11:00 AM | 2017 PAUL GREEN SEMINAR: SITE-SPECIFIC THEATRE
    Panelists: J.J. Cobb, Professor at Eastern Connecticut State University and Specialist in Site-Specific/Environmental Theatre Methodologies; Brian Clowdus, Founder of Serenbe Playhouse; Neeley Gossett, and Nichole Palmietto, Cofounders of Found Stages, a site-specific theatre located in Atlanta, GA
    Facilitator: David Wohl, Author of “Site-Specific Theatre,” Southern Theatre (2014)
  • 11:00 AM – 12:00 PM | VISUAL BRANDING FOR THEATRE
    The use of photographs to both brand and promote your theatre. How to create those photos and work with a graphic designer and an artistic concept to produce the best images for your show.
    Presenter: BreeAnne Clowdus, Photographer

    Introduction: April Marshall, SETC Professional Services Manager
  • 12:00 PM – 12:30 PM | Travel to Serenbe Community
  • 12:30 PM – 1:45 PM | LUNCH
    The Inn at Serenbe, 10950 Hutchesons Ferry Rd, Palmetto, GA 30268
  • 2:00 PM – 3:00 PM | INNOVATIVE PARTNERSHIPS
    Charlottes’s Web location
    Merging the Arts, Agriculture and Business. A conversation with the founders of Serenbe.
    Introduction: Ryan Oliveti
  • 3:00 PM – 4:30 PM | BUILDING & MAINTAINING YOUR BOARD
    The make-or-break scenario for sustaining theatre into the next decade.
    Presenter: Jamie Clements, Alliance Theatre Director of Development
    Introduction: Betsey Horth
  • 4:30 PM – 5:00 PM | Travel to Country Inn
  • 6:00 PM – 8:00 PM | ESTABLISHING THE IOT ENDOWMENT
    Facilitator: Lance Culpepper, The Lost Colony Associate Producer
    REFLECTION, DE-BRIEF & “TAKEAWAYS”
    Facilitators: Betsey Horth; Brandon Smith
    Fortify with pizza and a beer for the final wind down.
  • 8:00 PM | AFTER HOURS…